Defiance Ventures Announces Investment in Joi, an AI-Driven Bot That Allows Distributors in the Direct Selling Industry to Sell Products on Social Media Platforms
Summary
“Although consumer-facing, the Joi platform is truly B2B technology, equipping distributors for direct sales companies with an intelligent, forward-thinking tool to close transactions in a frictionless and measurable way. Buyers simply tap a “shop now” button and then the Joi bot messages them in Facebook Messenger to complete the payment – no more insecure checkouts, redirects, unwanted subscriptions, or discussions required. “Our development team has worked tirelessly building the bot and connecting Facebook with direct sales software, and this investment allows us to confidently move forward into the next phase of our efforts. It combines capital and early stage investment expertise with real world capabilities spanning marketing, branding, sales, application development, and cloud architecture to help its portfolio of technology companies to disrupt their respective industries. By eliminating friction in the payment process, Joi simplifies purchases and increases revenue for direct sales companies and distributors alike.