BDEX Partners with Snowflake to Provide Privacy Compliant Solutions for Leveraging First-Party Data
Summary
BDEX announced today its joint collaboration with Snowflake, the Data Cloud company. Through this new partnership, Snowflake users will gain access to BDEX’s industry-leading Identity Graph that will enable them to match identity data to their data sets, allowing them to expand their audience reach in a privacy compliant manner. Housing more than 800 million fully authenticated MD5-MAID-IP matches from more than 100 data partners and thousands of websites and mobile apps, BDEX’s Identity Graph reaches all consumers in the United States. The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly scale up their target audiences. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.
