Los Angeles Clippers strike $500 million-plus naming rights deal with financial software company Intuit
Summary
The Los Angeles Clippers announced on Friday a sponsorship deal with financial software company Intuit, which will hold title rights to the teams new $1.2 billion arena, scheduled to open in Inglewood in 2024. The Clippers will call their new complex the Intuit Dome, providing the company with increased brand awareness with signage on and around the 18,000-seat, all-electric arena. And Staples paid entertainment firm AEG over $100 million when it struck its naming-rights agreement for the downtown Los Angeles building in 1999. Clippers owner Steve Ballmer and team president Gillian Zucker gave CNBC and other media a preview of the Intuit Dome on Thursday. The arena will feature a double-sided Halo video board with 44,000-square feet of LED lights, plus technology that allows fans to purchase concessions and automatically be charged without using cash or cards.
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