Unacast now available on Bloomberg’s Data Marketplace
Summary
Unacast’s data will allow quant funds, insurance firms and other financial institutions to explore foot traffic, migration patterns and emerging markets. While specific needs vary by industry, the goal is usually to inform decision-making, detect change, or measure effects over time or space. In these scenarios, location as an alternative data source can add a lot of value, especially for hedge funds, real estate investors and the public sector. The move allows Bloomberg clients to access a much-expanded catalogue of curated alternative data, uniquely positioned to provide insights in todays market environment. Our clients leverage our wide range of mobility products to analyze foot traffic from millions of stores and venues, understand mobility patterns on a neighborhood level and migration patterns across the country, enabling them to make smarter decisions and build better products.
