The ‘ Metaverse ’ as an Innovation Opportunity | CAIL
Summary
Household names like Roblox and Fortnite are the most established with more emerging such as Decentraland, Upland, Sandbox, and the soon to launch Victoria VR. Interestingly, these metaverses are emerging when reality feels dystopian, there is polarization on issues, the effects of a global pandemic, the growing disruptions from climate change, economic uncertainty, and other changes in our daily lives. Between numerous people struggling with these concerns many escape into these online worlds where human interests and creativity can flourish amid crisis. With the potential of the metaverse to be a significant opportunity, this means brands and marketers now have the ability to create products that exist in multiple realities. The winners will understand that the metaverse is not a copy of the world as we know it – where we simply paste our products, experiences, and brands into it.
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