5 Tips for Engaging Lapsed Volunteers
Summary
An organization should use communication channels to provide volunteer constituents, active and inactive, with information about its mission, upcoming opportunities, success stories, social impact, pandemic protocols, and ways to give. According to a recent survey, conducted by Evangelical Council for Financial Accountability (ECFA), 88% of people research an organization on its website before engaging with them. Current trends suggest that most organizations recruiting virtual volunteers are using them to fill skill-based pro bono roles, with an estimated value of $195.00/per hour. For these lapsed volunteers, organizations should consider providing them with additional ways to contribute, such as through a one-time financial gift or monthly donation. The Corporation for National & Community Service (CNCS) found that people who volunteer are twice as likely to donate financially to charity.
