Zappi Acquires Chicago-Based Start-Up Data Quorum to Elevate Platform Capabilities
Summary
It comprised a small group of statisticians and researchers, each with over 25 years of experience, who Zappi is pleased to welcome. Named Marketing Research Supplier of the Year by Quirk’s Media last year, Zappi builds insights solutions in partnership with brands like PepsiCo, McDonald’s, Mars and Verizon to help companies answer their most pressing business questions, learn more about their consumers and launch better ads and innovation. “We were first introduced to some of the Zappi team at Intellection 10 years ago, and we found a lot of commonalities between our two companies when we reconnected. Paul, Mary-Beth and David are tenured statisticians and researchers and we’re lucky to have the benefit of their expertise and statistical tools at our disposal. In Zappi’s single platform co-built with some of the biggest consumer brands on the market, your insights grow more valuable the more you test and learn.
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