Calldorado Buys User Acquisition Specialist Appvestor
Summary
SØBORG, Copenhagen--(BUSINESS WIRE)--Calldorado has acquired longstanding partner Appvestor in a deal that will give its community of app developers instant access to advanced user acquisition tools. Calldorado’s unique technology helps Android developers keep existing user bases active and monetize them. Its complete service to developers includes: • A technology engine that maps campaign progress against revenue, conversion, and retention at a user level. Paid user acquisition is a key strategic asset for us, so acquiring Appvestor makes perfect sense. We can’t wait to combine the two companies’ skills into a service that can really help scale our first-party and customer apps.” The acquisition comes at a time of rapid growth in the app market.