Microsoft acquires video-editing software start-up Clipchamp
Summary
Satya Nadella, chief executive officer of Microsoft Corp., speaks during the Future Decoded Tech Summit in Bengaluru, India, on Tuesday, Feb. 25, 2020. The technology lines up with Microsofts years-long effort to widen its productivity software offerings for both individuals and corporate users. When Microsoft announced upcoming price increases for its Office 365 subscriptions in August, it pointed to additions to the bundle, including the Teams communication app. While Clipchamp offers a Windows app, part of the services power is its ability to draw on online computing resources. "Clipchamps technical approach is to combine the simplicity of a web app with the ability to process video using the full computing power of a PC with graphics processing unit (GPU) acceleration, something that was formerly limited to traditional video applications," Chris Pratley, corporate vice president for the Office Media Group at Microsoft, wrote in a blog post.