Microsoft launches a personalized news service, Microsoft Start –
Summary
At first glance, the Microsoft Start website it very much like any other online portal offering a collection of news from a variety of publishers, alongside widgets for things like weather, stocks, sports scores and traffic. (It’s worth noting that the Facebook laughing face has been increasingly criticized for being used to openly ridicule posts and mock people — even on stories depicting tragic events, like Covid deaths, for instance.) But while online web portals tend to be static aggregators of news content, Microsoft Start’s feed will adjust to users’ interests in several different ways. Users can click a “Personalize” button to be taken to a page where they can manually add and remove interests from across a number of high-level categories like news, entertainment, sports, technology, money, finance, travel, health, shopping, and more. Since Microsoft isn’t shutting down MSN and is integrating this news service into a number of other products, it’s expanding the available advertising real estate it can offer with this launch.
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