Hulu is raising the price of its on-demand plans by a dollar on Oct. 8

▤ Summary

Hulus most popular plan, the ad-supported option, will cost $6.99 per month, up a dollar. Streaming services initially slashed prices as a way to draw in new subscribers as more incumbents joined the crowded space. However, as more users signed up and companies began spending millions on their own content, they began charging more to continue delivering exclusive shows and films. Disney said in its Q3 2021 earnings that it had nearly 174 million subscriptions across Disney+, ESPN+ and Hulu at the end of the quarter. Earlier this year, Disney upped the cost of ESPN+ by a dollar per month to $6.99 after the service agreed to a slew of new sports rights deals.

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