Playmaker Adds Technology Depth With Acquisition of Gaming Focused Digital Product Company Two-Up
Summary
Playmaker’s acquisition of Two-Up will add a team of 24 experienced sales and technology experts spread across two primary offices in London, UK and Krakow, Poland. Among the specialist skills Two-Up provides its clients are contextual ad widgets, including integrated betslips with conversion and tracking management; the creation, production and integration of scoreboard and data visualizations; product development, including native content, through sports, casino, bingo and esports; and free-to-play application builder services, all supported through a series of back-end engines and content management systems. Playmaker Bench features a collection of best-in-class technology tools, integrated into a proprietary software platform that is designed to enhance user engagement and supercharge monetization. With this acquisition, we have added yet more value to our shareholders, and taken another step towards achieving our mission of building an ecosystem of assets that will provide sports fans and our clients with outsized value.” Pursuant to the terms of a purchase agreement dated August 31, 2021, Playmaker acquired 100% of Two-Up for aggregate consideration of up to US$5.75 million. Carving out a niche as pioneers and innovators across the gambling sector, Two-Up’s services stretch through customer conversion to product consultancy, utilizing staff across the agency’s London and Krakow offices to deliver design and development resources to assist clients from SkyBet to GamerWager, and Fair Play to William Hill.