Missing Postcodes Cost Online Businesses £146m a Year, Says Postcode Anywhere
Summary
According to our results, every delivery that fails due to an incorrect address costs an average £25.50 to put right, through refunds, redeliveries and wasted man-hours.It even affects customer service levels: as consumers, we’ve probably all experienced the frustrating scenario of being forced to select a US state from a drop-down box, or abbreviate words because they won’t fit in the fields.“We asked our customers, and two thirds of them said they’d noticed a reduction in the number of items lost in the post after implementing address auto-fill technology.Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling.Over 70% agreed it reduced shopping cart abandonments.“But as this study shows, although many of the big names in e-commerce are wise to the benefits of address auto-fill and validation, a significant percentage of vendors can’t see what they’re missing.”The research made findings representing more than 12 million online consumers, 3.5 million active online shoppers and almost 800 million home deliveries.To see Postcode Anywhere’s award-winning range of UK and international address auto-fill and validation software, visit www.postcodeanywhere.com.###Media contactJim Williams – PR Executive, Postcode Anywherejim@postcodeanywhere.com+44 (0) 1905 888 570Press Centre at: http://www.postcodeanywhere.com/press-centre/Press Pack download: http://www.postcodeanywhere.com/assets/PDFs/press-pack-2010.pdfNotes to Editors:About Postcode AnywherePostcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF).