In major policy change, Apple will allow developers to email customers about alternatives to App Store billing
Summary
Previously, Apple prohibited app makers to steer users through email to their websites to pay for digital products. Now developers can use information obtained within their apps, such as an email address, to communicate with their customers and encourage them to pay directly, instead of through Apple. Separately from this settlement, Apple is also facing significant pressure on its App Store policies and commission rate from regulators and lawmakers around the world, and was engaged in a high-profile antitrust trial against Fortnite maker Epic Games. Apple will keep its lower 15% commission for companies making under $1 million on the App Store for at least three years • Search and discovery. Apple will publish an annual report with information about app rejections, search queries, and other developer issues, according to a court filing.
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