Netflix begins testing mobile games in its Android app in Poland –
Summary
Netflix today announced it will begin testing mobile games inside its Android app for its members in Poland. “It’s still very, very early days and we will be working hard to deliver the best possible experience in the months ahead with our no ads, no in-app purchases approach to gaming,” a Netflix spokesperson said about the launch. It chose Poland as the initial test market because it has an active mobile gaming audience, which made it seem like a good fit for this early feedback. Netflix couldn’t say when it would broaden this test to other countries, beyond “the coming months.” The streamer recently announced during its second-quarter earnings that it would add mobile games to its offerings, noting that it viewing gaming as “another new content category” for its business, similar to its “expansion into original films, animation and unscripted TV.” The news followed what had been a sharp slowdown in new customers after the pandemic-fueled boost to streaming. But Netflix downplayed the threat of competition on its slowing growth, instead blaming a lighter content slate, in part due to Covid-related production delays.
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