Popcorn’s new app brings short-form video to the workplace –

▤ Summary

While there are plenty of other places to record short-form video these days, most of these exist in the social media space which isn’t appropriate for a work environment. The idea to bring short-form video to the workplace comes from Popcorn co-founder and CEO Justin Spraggins, whose background is in building consumer apps. One of his first apps to gain traction back in 2014 was a Tinder-meets-Instagram experience called Looksee that allowed users to connect around shared photos. Currently, Popcorn is a free download on iPhone, iPad and Mac, and offers a Slack integration so you can send video messages to co-workers directly in the communication software you already use to catch up and stay in touch. The app today is fairly simple but the company plans to enhance its short videos over time using AR frames that let users showcase their personalities.

▦ Linked Companies

Apple Inc.

$1B+