Custom Applications Improve Logistics Processes
Summary
One of the lesser considered, but still incredibly important, facets of logistics is a company’s ability to track and manage its marketing materials and campaigns. For example, one of our clients was tasked with managing all of the marketing campaigns for FedEx, which is a gargantuan job given the size and reach of a global shipping leader. The problem was that they didn’t have a centralized way to measure and track the reach and success of these campaigns, instead having to analyze each one separately and manually compare the results. To solve this problem, we built them a custom application for their marketing logistics that was able to connect with third-party systems and query data from the many FedEx campaigns set up by SRI. The application was then able to render data like total spend, leads generated, deals closed, revenue-to-spend ratio and other metrics in a visual manner that was easier to analyze.
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