2021 Trends in Wearable Devices and Wearable Application Development
Summary
Wearable technology innovations have the potential to significantly enhance medical services, the safety of vulnerable populations, athletic performance, consumer research, and many other applications. Wearables have become much more than a glitzy fashion accessory with a narrow consumer target market—this technology is being used increasingly for the good on an individual and collective basis. The value of the North America wearable market reached a value of US$ 3.2 Billion in 2020, and it is expected to grow at a Compound Annual Growth Rate (CAGR) of 12.3% between 2021-2026. Wearable technology opens avenues for digital marketers since they have the potential to swiftly generate crucial data points such as purchasing patterns or the location of target audiences. Google Glass Mini Games is a great example of how mental models play a large role in user engagement with a product.
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