Load boards start new chapter on freight visibility
Summary
Hours-of-service compliance was the original intent of the electronic logging device (ELD) rule but shipment visibility could be the most valuable outcome, at least for shippers and freight brokers. As FourKites pondered the best approach to get visibility from the tail end of the trucking market, management decided it needed to “find a partner who is adding value,” he said. Carriers didn’t want to download another load tracking app, said Greg Hastings, vice president of strategy execution, DAT Freight & Analytics. This information will help carriers plan stops, reduce wait time, maximize hours of service, proactively adapt to delays, and book the next load earlier, Hastings said. The company’s mobile app offers more value than just tracking by giving carriers rate estimates and tools to help find the best loads and brokers to work with, she noted.