Your enterprise knowledge management system for consumer insights requires a “find engine”
Summary
The Bible says “Seek, and ye shall find.” Here’s a contemporary corollary: Search, and you may or may not find what you’re looking for – at least when it comes to mining consumer insights and competitive intelligence within your enterprise – if your company isn’t equipped with a highly optimized knowledge management system. It’s been about 25 years since the internet – more specifically, the worldwide web – began to be transformed into a mainstream consumer research tool by the rapid evolution of what became popularly known as “search engines”. The stakes for being able to instantly retrieve on-point information that a user needs are way higher – multi-million dollar business decisions hinge on having ready access to pertinent market research documents and consumer insights derived from both internal and external sources. Rather, it is imperative that every enterprise knowledge management system is built on what you might call a “find engine” that delivers all relevant and important content in a single, unified response to a user query, and presents not only a link to the document, but also a machine-generated summary of the key insights contained within it. To discuss the value of placing a well-tuned “find engine” at the heart of your organization’s enterprise knowledge management system for consumer insights and competitive intelligence, contact Northern Light.
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