Liftoff and Vungle Join Forces to Form Leading Independent Mobile Growth Platform
Summary
The merger will create one of the world’s largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. “When we launched Liftoff nine years ago, it was our vision to offer leading solutions for mobile marketers, in a world where few independent and unbiased alternatives existed,” explained Mark Ellis. “The merger of Liftoff and Vungle brings together two extraordinary companies and paves the way to create the next generation of industry-leading solutions that will set the standard for mobile content growth,” said Sachin Bavishi, a Managing Director at Blackstone. "We have high conviction in the growth potential of the mobile app economy and are excited to partner with Mark, Jeremy, and the rest of the team to expand upon the combined company’s leadership position and further accelerate growth.” Martin Brand, Head of North American Private Equity at Blackstone and Global Co-Head of Technology Investing, added, “This transaction highlights Blackstone’s focus on partnering with great management teams to accelerate the growth and scale of their companies. Headquartered in Redwood City, Liftoff has a global presence with offices in New York, San Francisco, Seattle, Berlin, London, Paris, Singapore, Seoul, and Tokyo.