AdColony Named “Best Overall AdTech Company” in 2021 MarTech Breakthrough Awards Program
Summary
AdColony, the in-app marketplace for brands, places special emphasis on transparency and reliability for its partners, and is the first mobile ad platform to be integrated with all three major viewability partners IAS, MOAT, and DoubleVerify, and also leads the in-app space with adoption of the IAB’s Open Measurement standard. AdColony is known throughout the in-app mobile video advertising space for its unparalleled third-party verified viewability rates, exclusive Aurora™ HD Video, Aurora™ Playable, and its industry-leading Instant-Play™ technologies, rich media formats, global performance advertising business, programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide. “AdColony was a pioneering innovator just as smartphone technology was accelerating a decade ago, recognizing the need for new types of ads such as interstitials, overlays, native and high-end video,” said James Johnson, Managing Director at MarTech Breakthrough. With a reach of more than 1.5 billion monthly users across the globe, AdColony is perched at the forefront of this evolving space and we are proud to award AdColony with our marquee ‘Best Overall AdTech Company’ award for 2021.” About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. About AdColony AdColony, part of Digital Turbine’s leading independent mobile growth and monetization platform, drives business outcomes that matter for brands & agencies expanding their reach with the power of mobile, and helping app publishers grow via monetization and user acquisition tools.