MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year
Summary
This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments. “This award recognizes the amazing work of our clients, our clear vision to provide value to them, and our collective leadership in demonstrating what truly personalized and orchestrated experiences should look like. We look forward to continuing on our mission of equipping B2B marketers to adapt and use ABM more efficiently and create new connections to drive sales success.” Built from the ground up for the enterprise, MRP Prelytix uniquely combines multi-language intent data, advanced real-time predictive analytics and insights, and seamless ABM program orchestration across more than eight channels. The company was also named a Global ABM Leader 2021 by analyst firm Research in Action based on size, global footprint, and extensive history and experience in applying predictive analytics to deliver deeply targeted and genuinely personalized experiences and account-based strategies that drive measurable revenue impact. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only ABM platform to empower sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue.
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