ZoomInfo acquires conversational intelligence player Chorus for $575 million
Summary
Go-to-market cloud software company ZoomInfo Technologies said Tuesday that its acquiring Chorus.ai in an all-cash transaction valued at $575 million. Chorus is known as a provider of conversational intelligence, and its software is used by sales teams to extract insights from calls, meetings, and emails with current and prospective customers. "As Chorus recognizes meeting invitees and participants and listens for their sentiments, motivations, and concerns, ZoomInfo will further enrich the profile of each member with detailed contact and company intelligence. By integrating keyword trackers from Chorus into ZoomInfo, revenue teams will also be able to create audiences based on insights from conversations, flag deals and renewals that could be in jeopardy, and trigger alerts to address concerns in real time." Looking ahead, the company said the Chorus acquisition will expand its total addressable market to $70 billion, and will be immediately accretive to growth, generating positive adjusted operating income within 12 months.
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