BDEX Partners with TiVo to Offer Advertisers Unprecedented Access to Scalable TV Audiences Nationwide
Summary
BDEX, the first and largest consumer data exchange in the United States, today announced its partnership with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER). TiVo’s reach extends to millions of homes across the U.S., allowing it to capture powerful insights on viewers from a diverse mix of providers,” said BDEX CEO and Co-Founder David Finkelstein. “Utilizing BDEX’s data infrastructure and machine learning capabilities will enable TiVo to offer advertisers the ability to scale their audiences nationwide with unprecedented accuracy.” “As streaming accelerates and viewership shifts across devices, it’s key for advertisers to reach their target audiences when and where they consume content,” said Walt Horstman, SVP of monetization, TiVo. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms.
