Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Summary
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This technology enables publishers to make better and quicker decisions: what to write about and who to partner with across all segments and networks in the industry. “The consumer backlash against disruptive and let’s face it, annoying ads, has led to Google’s upcoming changes to tracking cookies and Apple’s privacy updates, which most would agree is a move in the right direction...unless you ask marketers,” said David. Impact drives revenue growth for global enterprise brands such as 1-800-Flowers, Fanatics, Lenovo, Levi’s, L’Oreal, Ticketmaster and TUI. Trackonomics empowers leading publishers with a suite of tools designed to create, analyze, and optimize affiliate content at scale, supporting revenue diversification.
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