A UK grocery start-up founded just 8 months ago has already been snapped up by a bigger U.S. rival
Summary
LONDON -- American grocery delivery start-up Gopuff on Thursday agreed to buy Dija, a British competitor founded just eight months ago. Gopuff said the move would help it expand into Europe, by establishing a larger presence in the U.K. and entering France and Spain. Founded in December by former employees of U.K. food delivery firm Deliveroo, Dija is one of a new crop of start-ups promising to ship groceries to peoples doors in a matter of minutes. Other competitors include Getir, a Turkish company recently valued at $7.5 billion, German firms Gorillas and Flink, and British start-ups Zapp and Weezy. Grocery delivery start-ups have flourished in the Covid-19 pandemic, as people took to online platforms to order their essentials rather than stores.