North American COVID-19 consumer habits survey reinforces that safety and comfort are here to stay as established customer expectations
Summary
Intouch Insight, a leading provider in Customer Experience Management software and services, released its latest survey results exploring changes in consumer habits. The latest data continues to provide insight into how businesses can pivot to meet the demands of their customers and reinforces that comfort and safety have become established expectations for consumers across North-America. “Businesses need to balance their attention on the key drivers of comfort, while continuing to deliver on traditional measures of customer experience, like price and convenience,” says Sarah Beckett, Director of Marketing at Intouch Insight. • 82% of respondents report price and convenience as the top two important factors driving the decision to visit a store, compared to 80% in October 2020, and only 21% in May 2020. About Intouch Insight Intouch Insight (TSXV: INX) (OTCQB: INXSF) offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance.
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