Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer Data Platform Zaius
Summary
Here’s how: • Harmonize: Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and Zendesk, to Optimizely’s Digital Experience Platform (DXP), powering the ability to create a unified view of customers faster via one-click integrations and automated identity resolution with consent management. With Zaius’s CDP – including its capabilities for AI and ML – the platform can unlock even more value by providing visibility and guidance through the lens of the customer. The marriage of Zaius and Optimizely means marketers, merchandisers and developers can capitalize on the ABCs of data – assets, behaviors and customers. Together, the two companies will break down siloes, providing business leaders with unified insights on customer journeys via pre-built connectors that fuel intelligent decision-making to drive outsized outcomes. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways.
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