HypeAuditor, The AI-powered Influence Marketing Platform, Reveals the Years Biggest Brand Leaders In Annual "State of Influencer Marketing" Report
Summary
“Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Alex Frolov, CEO and Co-Founder of HypeAuditor. In March 2021, it expanded its capabilities with a unique influencer industry tool that enables in-depth market research and competitor analysis, all of which are based on machine learning (ML). Its platform includes Instagram, TikTok, and YouTube analytics, as well as a suite of discovery tools and reporting features that integrate an advanced AI-based, fraud-detection system that safeguards authenticity in influencer marketing. HypeAuditor applies artificial intelligence and machine learning to determine behavioral patterns, identifying fake followers, and ascertaining engagement on influencer accounts and sponsored posts. The HypeAuditor platform has more than 500,000 users, and key customers include Dior, GroupM, Influence4You, L’Oréal, Ogilvy, TAKUMI, Traackr, and Unilever.
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