Ibotta Awarded Neutronian Certification for Overall Data Quality and Cookieless Readiness
Summary
“In an ecosystem where a lack of transparency is seemingly the norm, Ibotta stands out as a data provider willing to be completely transparent with both marketers (the buyers of their audiences) and the Ibotta app users who provide transaction information in exchange for rewards,” said Steve Katelman, former EVP at Omnicom Media Group and part of the Advisory Board at Neutronian. This level of granularity provides marketers with scalable, accurate and privacy compliant data analytics, attribution and activation capabilities that are not reliant on cookies. “Throughout our in-depth review of Ibotta, we observed many industry-leading and innovative data quality practices including being future-proofed for the impending depreciation of third-party cookies,” said Tom DiGrazia, CTO and Co-Founder of Neutronian. This added level of verification helps provide marketers with assurance that the datasets they leverage will continue to be available and at the same scale when third-party cookies are no longer a viable option for identifying users. Launched in 2012, Ibotta has more than 40 million downloads, is one of the most frequently used shopping platforms in the United States and offers cash back on purchases on more than 2,700 leading brands and retail partners.