Council Post: How Product Marketers Can Reduce Buyer Uncertainty
Summary
I am the Vice President of Product Marketing for ThroughPut Inc., an AI-Powered Supply Chain Software Company based in the U.S. and Germany. In an episode of the Inspiring Excellence podcast, Mark McGregor recommends focusing on the why and how — not the what — of organizational change, which can help address issues like these. Product marketers should start reallocating resources to generate different types of content, which can facilitate a shift in the digital buyer engagement strategy. Some other types of content you can offer include: • A summary of customer benefits, use cases and compelling features compared to competitors. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.