LightForce Orthodontics Hires Amazon Executive Kelly Riedel as Chief Operating Officer
Summary
LightForce Orthodontics®,makers of the world’s first and only fully customizable 3D-printed bracket system in the massive global orthodontics market (projected to reach USD $9.72 Billion by 2026), today announced it has appointed veteran Amazon.com executive Kelly Cunning Riedel as its first Chief Operating Officer. “Feedback on Kelly from peers, senior execs, direct reports, and customers she worked with at Amazon consistently raved about her as a strategic thinker, talented collaborator, and respected leader. They’re empowering orthodontists with innovations powered by Industry 4.0, and delighting patients by shortening their treatment time, resulting in a quicker path to healthy, beautiful smiles. In 2019, after years of extensive research and development, LightForce launched their first product - the world’s only, fully customized 3D printed bracket system and digital treatment software. Learn more at https://lightforceortho.com/ LIGHTFORCE ORTHODONTICS, LIGHT Brackets, CLOUD Brackets, LightPlan, LightTray IDB Trays, TurboTrays Bite Turbos, Face Map Technology, One Size Fits One, and The Patient is the Prescription, are trademarks or registered trademarks and brands of LightForce Orthodontics, Inc. (a Delaware Corporation).
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