Ross Levinsohn Takes Positive Action to Realign the Sports Illustrated Brand
Summary
Since Ross Levinsohn took the helm of Maven in August 2020, the company has raised more than $40 million in new financing and designated these financial resources for support of Sports Illustrated and other Maven-owned brands. In a Forbes phone interview, Maven CEO Ross Levinsohn stated that this rapidly growing digital company would complement the Sports Illustrated brand. To further enhance the Sports Illustrated brand and increase its value proposition to readers, the publication has begun to form mutually beneficial partnerships with targeted companies. Features include professional tour reports, instruction and equipment profiles, and fitness regimens designed to enhance readers’ golf games. Led by CEO Ross Levinsohn, Maven’s operational economies of scale and superb technological support provide each coalition member with important competitive advantages.