TechTarget Acquires Xtelligent Healthcare Media, the Largest Marketing Services, Media and Data Company in B2B Healthcare Technology
Summary
Xtelligent Media serves a largely untapped market segment for TechTarget and this acquisition represents a substantial incremental growth opportunity for the company. Xtelligent Media allows its customers to target and engage an expanded audience of purchase decision-makers within hospitals, physician practices, outpatient facilities, and healthcare payers. We’re excited to work with Sean and his team.” Xtelligent Healthcare Media has a network of healthcare-specific sites, podcasts, virtual events and research that provide news and industry intelligence to over 1.5 million visitors per quarter who want to learn about best practices necessary to maintain clinical and operational success. TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.