Clarus Commerce Named in “Now Tech: Promotions And Offer Management Providers” Report by Independent Research Firm
Summary
Clarus Commerce, the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers, today announced its inclusion in Forrester’s Now Tech: Promotions And Offer Management Providers, Q3 2021 report. The Forrester report identified a diverse set of vendors varying by size, functionality, geography, and vertical market focus to help marketing and digital professionals understand the value they can expect from a promotions and offer management provider and how to best select one based on size and functionality. The report also states that by leveraging effective offers and promotion tools, it can help brands deliver compelling incentives across physical and digital channels, manage and optimize complex offer strategies and build loyalty via relevant experiences and benefits. “We believe being recognized in the Now Tech: Promotions And Offer Management Providers report is a testament to our commitment to delivering real value for our customers’ business across every touchpoint,” said Tom Caporaso, CEO of Clarus Commerce. “Creating a successful loyalty program comes down to pairing technology with the right offers and promotions that meet shoppers needs.
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