Amazon’s ads business posts 87% growth

▤ Summary

Amazon Advertising launched "over 40 new features and self-service capabilities" in the quarter, the company said in its earnings release. It said it also expanded the services it offers in Australia, Europe, India, Japan and Saudi Arabia. The digital ad momentum has stayed strong even as some parts of the world have begun to reopen. The company made its first-ever presentation at the IAB NewFronts this spring, marking its foray into digital medias take on the traditional TV upfronts, when advertisers have traditionally committed a large amount of their yearly TV spending. Amazon also appears well-poised to stomach some of the privacy-related changes impacting the digital ad world given its strong first-party relationship with consumers.

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