Adlucent Taps Two Industry Vets to Bolster Leadership Team, Accelerate Innovation
Summary
With decades of experience in their respective fields, the agency believes these leaders are uniquely qualified to shape new services that meet the evolving needs of Adlucent clients in the rapidly changing digital marketing landscape. He represents the product, data science and engineering teams and leverages them to provide performance marketing clients real-time insights and demand forecasts with the goal of helping them drive meaningful business outcomes. In his new role, Gibson will work with Adlucent’s client services and technology teams to evolve the agency’s strategic capabilities from a retail industry and digital marketing perspective. “Matt and Ryan bring a wealth of industry knowledge and intimately understand the needs and challenges of our brand and retail customers,” said Adlucent CEO Ashwani Dhar. “We’re confident they will be invaluable assets as we continue growing and elevating the performance marketing products and services we deliver to our clients.” To learn more about Adlucent and its areas of expertise, visit adlucent.com.
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