Deep.ad Launches PanelBot Intelligent Content Processing Software for Market Research Companies
Summary
As brands seek new ways to understand digital-first and social-first consumers, the number of market research companies offering first-party panel data is growing exponentially. Collecting online browsing and purchasing behavior from consumers is typically simple for these companies; millions of people are willing to exchange data for dollars. “PanelBot is the automated labeling platform market research companies have been waiting for,” said Deep.ad CEO Kristopher Kubicki. “It’s the fastest way to go from a black hole of unstructured and unanalyzed rich media to objective and actionable market intelligence.” PanelBot’s reporting output answers two key questions: 1) What market intelligence – including brand names, logos, product categories, trademarks, pricing, promotions, etc. Our technology automates the discovery and extraction of brand, product, and advertising information within visual media and digital content.