PropFuel Launches Conversational Engagement Ebook
Summary
Digital communications are too often one-directional, dead-end broadcasts – delivered based on generic, limited personas and automated workflows – which may or may not be what is valuable and timely to an individual member. Conversational Engagement solves for this knowledge gap by asking questions, capturing real-time member insights (zero-party data) and triggering a series of actions far beyond recording clicks and opens. “Over the last year, we have worked with our 100+ clients to develop and refine the concept of Conversational Engagement, designing tools to better serve their members through two-way communications. Clients develop campaigns using PropFuel’s Ask, Capture and Act methodology to lead members, prospects and other association stakeholders down a path they choose. PropFuel associations see membership numbers rise, event attendance increase and long-term member engagement success through simple conversations that drive meaningful action.