How Bet365 worked around Apple’s iOS App Store policy changes
Summary
In late 2019, Bet365 received an instruction from Apple which stipulated that it develop features, content and UI enhancements that would elevate its iOS App experience above and beyond that found on the company’s website. “But we have an award-winning website outside of the App Store and we needed to have a range of features not locked to the device.” Although SwiftUI is feature-rich and offers a lot of developer functionality, “these are not always aligned to the problems we wanted to solve”, says Reed. The design challenges the team needed to solve involved treating navigation inside the app as native and using the website as a data store. The ideal goal for any organisation is the ability to build mobile apps so that the code is developed only once and can then be deployed across multiple channels. “Yes, we did have to refine the code,” he says, “but parsing gave us a step in the right direction.” Reed believes developing apps first on Apple is not sustainable.
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