Alpine Investors’ ASG Acquires Hotel Operations Management Platform, ALICE, from Expedia Group
Summary
“Justin, Dmitry, Alex and the entire ALICE team have built an incredible brand and product that has proven mission critical to hotel properties and essential to travelers during COVID. “ASG’s proven track record in growing software companies coupled with their expertise in hospitality makes them the right partner for ALICE’s next chapter,” said Effron. “We have felt a strong alignment of values since the beginning and are excited about what we’re going to be able to achieve together, especially as the industry continues to recover.” ALICE is the leading all-in-one hospitality operations platform that enables hotel staff to do their most impactful work without all the guesswork. https://www.aliceplatform.com/ ASG, backed by Alpine Investors, is a unique and fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth.
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