Validity Announces Solution Empowering Marketers to Adopt BIMI
Summary
The new certificates reaffirm Validity’s dedication to the promotion of ethical marketing and a more secure email experience for today’s consumers. Validity has a multitude of resources to help marketers take advantage of the significantly increased adoption by mailbox providers of BIMI, including the tools marketers need to manage both DMARC and BIMI within its Everest email success platform: • Verified Mark Certificates: Validity has partnered with digital security and secure identity leader Entrust, a Certification Authority (CA), to help its customers obtain Verified Mark Certificates (VMCs) that meet BIMI standards. Together with Entrust, Validity will help interested and eligible clients obtain an authorized VMC, enabling them to implement BIMI across all supported mailbox providers, now including Gmail. Marketers can also keep a close eye on email engagement within Everest to track clicks and conversions before and after DMARC and BIMI implementation to see the benefits of their investment in real time. Companies working to develop BIMI include Fastmail, Google, Mailchimp, Proofpoint, Twilio SendGrid, Validity, Valimail, and Verizon Media.
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