Hopin Acquires Attendify
Summary
With the acquisition, Hopin will enhance its offerings with a focus on helping organizers market their events and grow their audiences. Founded in 2011 by Michael Balyasny, Attendify provides products that will enhance Hopin’s portfolio in several ways including Audience CRM which will soon be introduced on Hopin as a comprehensive, attendee data platform that will automatically capture engagement, identify intent signals and use event data to drive growth. Led by Johnny Boufarhat, CEO and Founder, Hopin provides an event management platform that enables immersive and interactive experiences from anywhere. Since the beginning of 2020, the company has scaled to more than 700 employees in 45 countries and grown event creators to more than 100,000+ organizations. The company acquired StreamYard, a video streaming studio, in 2020 and Streamable, jamm as well as Boomset and Attendify in 2021.