CX & Marketing Newsbyte: Merkle Acquires LiveArea, Hero Digital Launches Commerce Solution, More News
Summary
Silverline, a digital transformation consultancy headquartered in New York City, has acquired Shift CRM, a Toronto-based company specializing in building solutions on the Salesforce platform for media and entertainment organizations. Shift CRM will complement Silverline’s expertise in serving the financial services and healthcare industries, according to company officials. Remarkety will now have the resources and proprietary technology boost ecommerce email, SMS marketing automation and its social media integration with predictive intent personalization, according to company officials. 6sense, an Artificial Intelligence (AI)-based account engagement platform, announced that it has expanded its partnership with Bombora, a B2B intent data provider. The partnership includes the offering of Bomboras Company Surge Intent data for all 6sense platform customers as part of their subscription.
