eMarketer and BlueConic to host webinar “Ad Targeting in the Extended Identity Crisis”
Summary
A new webinar from eMarketer and BlueConic will address one of the greatest challenges facing marketers and advertisers today – how to reach consumers in the wake of privacy regulations and the deprecation of third-party cookies. Who: Nicole Perrin, eMarketer Principal Analyst at Insider Intelligence will be joined by Sam Ngo, Director of Product Marketing at BlueConic, the world’s leading pure-play customer data platform (CDP). What: Perrin and Ngo will discuss their perspective on the latest privacy developments and share best practices for marketers and advertisers who want to learn how to understand and reach their audience. While digital media has provided unprecedented levels of addressability, new challenges threaten the performance of future campaigns, including consumer privacy and data protection regulations, changes like Apple’s AppTrackingTransparency (ATT) framework, and the eventual deprecation of third-party cookies. This webinar will help marketers and advertisers understand how these changes will impact their use of data and provide strategies for improving the effectiveness of their ad targeting efforts going forward.
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