KickFire’s Buyer Intent Data to Reveal the Invisible Funnel for FunnelAmplified
Summary
The partnership with KickFire will allow each ContentHubs user to track buyer intent and engagement across their hub to analyze the effectiveness of their content and identify new potential in-market target accounts. In addition, users will gain insight into the firmographic profile of their ContentHub visitors, including: company name, industry, revenue range, employee count, and more. As a company leading the industry in scalable social selling and digital engagement platforms, we knew adding first-party intent capabilities within employee ContentHubs™ was crucial to our clients success.” “Understanding the firmographic profile and sales funnel stage of a content reader have historically been invisible data points to content marketers,” said KickFire’s Director of Revenue Operations, Maggie Taylor Aherne. KickFire products enable companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. FunnelAmplified provides better content performance, in a personalized format with actionable analytics to assist sales teams in generating robust and healthy pipelines.
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