ironSource Creative Management Solution Luna Labs Releases ‘Elements’, a No-Code, Interactive Ad Builder
Summary
Elements allows game studios to build interactive, playable experiences in a matter of minutes, without requiring any development expertise or resources. Luna’s technology allows app developers to create, manage and optimize their playable and video ads at an impressive speed and scale. Elements works in parallel with each studio’s existing playable strategy, allowing it to further increase creative output and maximise performance. “Playable ads are an integral part of developer success, but the associated time and resources needed to implement this tactic have been a barrier to many,” says Adam Stevens, Vice President of Product at Luna Labs. “The launch of Elements is an important step on that journey as it will make it easier for game studios of all sizes to create world-class interactive ads.” “We strive to be at the forefront of technological innovations in the creative space, and we’re excited to be one of the first studios to experience Luna Elements,” says Cemal Gunusen, Co-Founder and Chief Gaming Officer, at Coda.
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