SalesLoft Acquires InStereo To Strengthen In-Platform Buyer Experience
Summary
The two organizations originally partnered in 2018 and helped deliver more than 150 successful customer engagements to companies across industries. Through the acquisition, SalesLoft customers can now receive more guidance on their sales transformation initiatives and focus on creating engaging buyer experiences. This acquisition builds on the momentum of SalesLoft’s recent integration of account engagement platform 6sense, which allows users to gain direct insights into account and persona profile pages within SalesLoft’s platform. These platform improvements followed a $100M funding round and $1.1B valuation in January, as well as cross-product innovations between Cadences, Conversations and Deals with the launch of Outcomes Dashboard, Cadence Outcomes and Deal Engagement Score. “Too many times, software companies focus on features and technology, not the success of their customers.
