Quan Partners with AdQuick to Deliver Transparent Out-of-Home Measurement & Attribution
Summary
“This partnership underscores our commitment to accountability and measurement.” Founded in 2019 by OOH industry veteran Brian Rappaport, Quan works with some of the world’s most exciting and creative consumer brands. The agency, which operates more like a concierge, has full national and international reach, and focuses on utilizing smart, strategic and measurable OOH to help scale brands while emphasizing creativity over complacency. • Actionable, real-time reporting and measurement, providing advertisers with visibility into their campaign performance anytime, from anywhere “Quan Media Group is reimagining the agency structure and has built a growing powerhouse in the OOH space,” said Matthew O’Connor, co-founder and CEO of AdQuick. Quan truly believes in creativity vs. complacency and that success in OOH isnt defined by how much money you spend on a given campaign, rather by the approach and true understanding of who youre trying to reach. It is the first company to allow anyone to complete the full cycle of booking outdoor ads online, and connects advertisers and agencies to OOH media owners anywhere in the U.S. and abroad.